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True-up bill: contact spikes and induced churn

Business question
How does the true-up bill impact our contacts and our churn?
What's at stake
For a retail energy provider with 300,000 customers on budget billing: 450 to 900 cancellations avoided a year among customers who get a large true-up bill, or $810k to $1.6M in annual revenue retained.
Data required
True-up bill history, contacts and cancellations in the following weeks.
Sample result
Quantified impact of the true-up bill on contacts and churn, per customer profile.
Demo · 1 min
Illustrative scenario

Take a retail energy provider with 300,000 customers on budget billing, 60,000 of whom get a large true-up bill each year. The analysis flags at-risk profiles before the bill goes out, so installments can be adjusted and the customer warned.

MetricBeforeAfter
Customers warned before the true-up bill5%60%
Cancellation within 3 months of a true-up bill5%4%
Annual revenue lost$5.4M$4.3M
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