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Wellness programs: member engagement

Business question
Do our wellness programs really engage the targeted members?
What's at stake
For a health plan targeting 40,000 members with its wellness programs: 1,200 to 2,400 more participants, 24 to 48 members retained and $168k to $336k in premium retained a year.
Data required
Program participation history, targeted vs participating member profiles.
Sample result
Engagement rate per profile and per program, with improvement levers identified.
Demo · 1 min
Illustrative scenario

Consider a health plan targeting 40,000 members with three wellness programs. The analysis compares targeted profiles with actual participants and shows where to focus outreach (family caregivers first).

MetricBeforeAfter
Program participation rate28%32%
Participating members11,20012,800
Premium retained through participation, per year$1.57M$1.79M
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