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End of mobile contract commitment: re-engagement journey

Business question
What happens to a customer approaching and reaching the end of their mobile contract or device payoff?
What's at stake
For a wireless carrier with 100,000 lines reaching end of contract or device payoff each year: 2,000 to 4,000 port-outs avoided, or $2.0M to $4.1M in annual revenue retained.
Data required
History of contracts nearing expiry, contacts and decisions (re-engagement, cancellation, number portability).
Sample result
Profile of end-of-commitment trajectories with the optimal re-engagement window identified.
Demo · 1 min
Illustrative scenario

Consider a wireless carrier with 100,000 lines reaching end of contract or device payoff each year. The analysis tracks each path (renewal, cancellation, port-out) to time the renewal offer to the right window.

MetricBeforeAfter
Offers sent within the 10-day window30%75%
Port-out rate at end of contract20%17%
Annual revenue lost to port-outs$20.4M$17.3M
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