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Omnichannel purchase journey (web-to-store, click & collect)

Business question
Is the omnichannel purchase journey smooth between web and store?
What's at stake
For a retailer handling 38,000 click & collect carts a year: 380 to 760 more completed orders, or $42k to $84k in recovered revenue.
Data required
Browsing history, orders and in-store pickups, associated verbatims.
Sample result
Map of omnichannel friction points with impact on conversion rate.
Demo · 1 min
Illustrative scenario

Take a home goods retailer handling 38,000 click & collect carts a year. The analysis cross-references browsing, orders and verbatims, and shows that unclear service fees drive most of the drop-off at checkout.

MetricBeforeAfter
Checkout abandonment34%32.5%
Completed click & collect orders / year25,08025,650
Revenue lost at checkout / year$1.42M$1.36M
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