Complaint analysis and root causes

Business question
What are the real causes behind our complaints?
What's at stake
For an insurer receiving 12,000 complaints a year on its claims journey: 1,200 to 2,400 complaints avoided, or $72k to $144k a year in handling cost avoided.
Data required
Complaint export (text + metadata: date, channel, status, product concerned).
Sample result
Root cause map with relative weight and links to the journeys concerned.
Demo · 1 min
Illustrative scenario

Take an insurer that handles 150,000 claims a year and receives 12,000 complaints on that journey. The analysis linked each complaint to its root cause (processing time, wrong amount, lack of updates) and the top two causes were addressed.

MetricBeforeAfter
Complaints per year12,00010,200
Complaints per 1,000 claims8068
Annual complaint handling cost$720k$612k
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