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Cross-sell / multi-product opportunities

Business question
At which points in the journey is a customer most receptive to a complementary offer?
What's at stake
For an insurer with 330,000 auto customers, on the moving moment alone: 264 to 792 more home policies a year, or $238k to $713k in annual premium.
Data required
Contact history, customer life events, current equipment/products.
Sample result
Journey moments with high receptiveness identified, with the most relevant offer for each.
Demo · 1 min
Illustrative scenario

Take an insurer with 330,000 auto customers that triggers no offer when a customer moves. The analysis of contacts and life events spots 26,400 moves a year and the moment the customer is most receptive to a home insurance offer.

MetricBeforeAfter
Home policies sold after a move / year7921,320
Take-up rate after a move3%5%
Related home premium / year$713k$1.19M
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