At a multi-line insurer with around 200,000 personal-lines customers, the CRM team had seen auto policy cancellations creep up, without being able to pin down the cause despite several internal analyses.
Datakili's agents cross-referenced contact history, billing data and complaint verbatims over 9 months. This cross-cutting read surfaced three distinct cancellation profiles.
The full analysis was delivered in 48 hours, versus the several weeks of manual cross-referencing it usually takes.
Cancellations on the targeted segment fell 18% the following quarter.
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