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Loyalty program: engagement and attrition

Business question
Does our loyalty program really engage customers, or is it losing steam?
What's at stake
For a retailer with 300,000 loyalty members, on members inactive for over a year only: 1,200 to 2,400 members reactivated a year, or $300k to $600k in recovered revenue.
Data required
Program member activity history (points, purchases, benefit usage).
Sample result
Member segments by engagement level, with attrition signals and re-engagement levers.
Demo · 1 min
Illustrative scenario

Take a specialty retailer whose program has 300,000 members, 60,000 of them inactive for over a year. The analysis of member activity pinpoints the benefits that still appeal to this segment and targets re-engagement accordingly.

MetricBeforeAfter
Members inactive for over 12 months60,00058,200
Program participation33%33.6%
Revenue from inactive members / year$0$450k
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