Consider an online apparel retailer shipping 200,000 orders a year on one product line. Analyzing its customer reviews surfaces two pain points, description accuracy and the size guide, and product pages are fixed on those two points first.
| Metric | Before | After |
|---|---|---|
| Returns tied to description or size / year | 20,000 | 17,000 |
| Product line return rate | 25% | 23.5% |
| Handling cost of these returns / year | $600k | $510k |
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