Back to catalog

Stockouts: impact on the journey and on loyalty

Business question
What is the real impact of stockouts on customer behavior and loyalty?
What's at stake
For a retailer where 20,000 regular baby care shoppers hit a stockout on a usual product each year: 480 to 960 customers retained a year, or $216k to $432k in revenue retained.
Data required
Stockout history, purchasing behavior of affected customers before/after.
Sample result
Quantified impact of stockouts on retention, by product category.
Demo · 1 min
Illustrative scenario

Consider a specialty retailer where 20,000 regular baby care shoppers hit a stockout on a usual product each year. The analysis compares their purchases before and after the stockout and shows that unsent restock alerts weigh heavily in defections.

MetricBeforeAfter
Customers lost after a stockout / year4,8004,080
Defection rate after a stockout24%20.4%
Revenue lost / year$2.16M$1.84M
Trusted for Datakili's business intelligence

See the cockpit in action on this use case

Explore an interactive demo with data representative of your industry, without sending us anything. You can then test on your own data, with an expert by your side.

✓ Immediate demo, no data required
✓ No installation, no IT project
✓ Results presented in a workshop with an expert

Your demo, tailored to this use case

1 minute, no commitment

Selected use case

No spam, unsubscribe in one click

✓

We will contact you shortly to prepare your demo

Video placeholder - cockpit demo on this specific use case, 16:9 format.

Ready to see the cockpit in action?