With just a few clicks,
discover what your clients really do!
datakili® is easy access to your consolidated data, allowing you to plot your omnichannel customer journeys

Discover the keys to an optimised customer experience

omnichannel
consolidated

Consolidate data from all of your contact channels in just a few days!

powerful
analytics

Automatic parsing of an interaction datalake to plot winning and losing journeys

customer
insights

Exploration and optimisation of customer journeys made easy. Identify key decision and action points in a few clicks

machine
learning

Predict the next interaction for a personalised customer activation. The attribution model adapts to the journey

SUITED TO YOUR SECTOR

datakili® has been proven across all activity sectors : banking, insurance, communications, retail, e-commerce, leisure, automotive, etc.

datakili® is capable of integrating all data sources, using any type of interaction channel, datawarehouse or DMP/CDP, in order to activate clients via a marketing automation solution.

SUITED TO YOUR SECTOR
datakili® has been proven across all activity sectors : banking, insurance, communications, retail, e-commerce, leisure, automotive, etc.
datakili® is capable of integrating all data sources, using any type of interaction channel, datawarehouse or DMP/CDP, in order to activate clients via a marketing automation solution.

HOW DOES IT WORK?

A new paradigm of insight through customer journeys, coupled with the flexibility of datakili®, allows marketers without any special technical or statistical expertise to uncover precious client intelligence in just a few clicks.
A MODULAR ARCHITECTURE
  • Step 1:  Plot all customer journeys, from the most common to the rarest, thanks to our powerful data visualisation.
  • Step 2: Identify the key steps – the “moments of truth” that determine conversion, churn…
  • Step 3: Monitor customer journeys, programme them to boost marketing impact.
case study

the challenge

The MAIF – France’s 5th largest insurance carrier- sought to understand its omni-channel customer journeys in order to improve policyholder satisfaction and identify make and break points, with a particular focus on conversion to contract.

the solution

The MAIF chose datakili® to identify key improvements to journeys surrounding online quotations. They found considerable potential for cost-savings and myriad possibilities to optimise customer journeys.

the result : +806 % ROI

TIME TO FOLLOW-UP REDUCED BY HALF
datakili® made it possible to detect the hottest prospects and the best moment to make follow-up calls.
.
OUTBOUND CALLS REDUCED BY 63%

Allowing the MAIF to optimise Call Center resource.

.

9% INCREASE IN CONTRACTS SIGNED
The call centre capacity thus released allowed the MAIF to better respond to inbound calls, significantly boosting both contract signature rate and customer satisfaction.
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Team datakili®.

TERMS AND CONDITIONS
Your personal data is stocked digitally by AID in the capacity of Data Controller, and for the puropse of managing clien, prospect and partner relations. It will be held for 3 years for the use of AID's marketing and sales teams. In accordance with regulation 2016/679 (GDPR) of the European Parliament, you may exercise your rights concerning your personal data by contacting the Data Protection Officer at the following address: dataprivacy@aid.frr

For further details: https://www.aid.fr/politique-de-protection-des-donnees-a-caractere-personnel/