White Papers
We gladly share our best practices about omnichannel customer journey in our white papers.
![datakili - White Papers > Omnichannel Customer Journey : Where do major brands stand?](https://datakili.com/wp-content/uploads/2021/05/omnichannel_customer_journey_where_do_major_brands_stand_white_paper.png)
Omnichannel Customer Journey : Where do major brands stand?
![datakili - White Papers > Engage in customer journey studies: Which approach is best and what are the indicators to watch?](https://datakili.com/wp-content/uploads/2022/05/best_approach_and_indicators_to_watch_white_paper.png)
Engage in customer journey studies: Which approach is best and what are the indicators to watch?
![datakili - White Papers > Customer journey analysis: 5 key steps to succeed in your projects from A to Z](https://datakili.com/wp-content/uploads/2022/10/customer-journey-analysis-5-key-steps-to-succeed-in-your-projects-from-a-to-z_white-paper.png)
Customer journey analysis: 5 key steps to succeed in your projects from A to Z
![datakili > White Papers > Customer insight production: BI vs Data Analytics](https://datakili.com/wp-content/uploads/2023/06/livre-blanc-thumbnail-–-EN.png)
Customer Insight production: BI vs Data Analytics
![datakili > White Papers > Why CJA is the key for a thorough understanding of your customers?](https://datakili.com/wp-content/uploads/2023/09/why-cja-is-the-key-thumbnail.png)
Why is CJA the key for a thorough understanding of your customers?
![GMF - Florent Cueto](https://datakili.com/wp-content/uploads/2020/12/client_gmf_florent_cueto-thegem-person-240.png)
« datakili is the solution that we need to address our customer journey challenges. »
![MAIF - Michel Tournié](https://datakili.com/wp-content/uploads/2020/12/client_maif_michel_tournie-thegem-person-240.png)
« We use datakili on a daily basis to analyze our customer journeys. Its ease of use allows business experts to take possession of data.»
![Total Energies - Benoit Laurent](https://datakili.com/wp-content/uploads/2021/06/client_total_energies_benoit_laurent-thegem-person-240.png)
«This powerful tool allowed us to leverage our data in order to know more about our customer journeys and thus, provide a better customer experience. »